5th May 2022
DENIM THAT CELEBRATES YOUR CURVES IS BACK
No one serves your curves like we do.
Our ground-breaking Curve denim is back and better this season with new fits and washes, designed to love an hourglass shape, ready to lift & contour your curves and smooth & sculpt like never before.
Turn heads with new denim that sits just right. This isn’t your average jean. Elevated denim that celebrates your body, your curves and your style? We’ve thought of everything.
SUPPORTS YOUR CURVES
Premium super stretch denim with great retention technology & front pocket construction that flattens your tummy & sculpts your curves.
FITS JUST RIGHT
Features a gap-proof waistband that caters to an hourglass shape with larger hips and thighs and a proportionately smaller waist.
GOOD COVERAGE
Includes a longer back rise allowing your jeans to sit more comfortably around your butt. Think no gaping or bunching.
REVOLUTIONARY FITS
Re-meet the silhouettes that created a new community, including the Hi Mom and Hi Rider and now featuring our best-selling Hi Straight.
